Homemade Hershey Brownies


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Hershey brownies are delicious, rich and chocolaty, made easily in one bowl! You’ll want to make this simple chocolate dessert often!

When you need a quick and easy dessert, not much beats the beloved brownie. The best part is, making brownies from scratch is easy!

There’s no reason to make them from a box mix when you can make something that tastes so much better with just a little more effort.

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single brownie surrounded by brownie crumbs

ingredients on counter to make Hershey cocoa brownies

One of the best things about homemade brownies like these is that the ingredients are just simple pantry staples.

As a result, you can whip up a batch of one bowl brownies easily, whenever the craving for a chocolate dessert comes on! Here’s what you’ll need:

  • Butter
  • Granulated Sugar
  • Vanilla Extract
  • Large Eggs
  • All-Purpose Flour
  • Unsweetened Cocoa Powder
  • Baking Powder
  • Salt

Optional add-ins

If you want to add some extra texture to your Hershey brownies, feel free to add up to 1/2 cup total of any of the following add-ins:

  • Chopped nuts
  • Chocolate chips
  • Flavored chips such as butterscotch, mint, white chocolate, etc.
  • M&Ms or Reese’s Pieces
  • Candy bars such as Snickers or mini peanut butter cups
  • Dried cherries or other dried fruit

NOTE: Using more than 1/2 cup of add-ins will leave you with too much “stuff” and very little brownie.

stack of 4 cakey brownies

Can I use Hershey’s chocolate syrup instead of cocoa powder?

To be honest, chocolate syrup is not a good substitute for cocoa powder, at least not for this Hershey brownies recipe.

First of all, chocolate syrup has a lot of extra sugar in it, so your brownies may end up too sweet.

Also, Hershey’s chocolate syrup is a liquid while the cocoa powder is dry. This difference will likely throw off the consistency of the brownie batter.

There are a few brownie recipes around that are made with Hershey’s chocolate syrup, but the ingredients are completely different than the ones in this Hershey brownie recipe.

hand holding a homemade brownie with bite taken out of it
How do I make Hershey brownies more fudgy?

This recipe creates cocoa brownies that are a good balance between cakey and chewy.

Fudgy brownies have more fat and less flour in them. So, to make fudgier brownies, you typically need to use more butter and chocolate. My recipe for peanut butter brownies makes super tasty brownies!

Cake brownies like this recipe have extra flour, and we also use baking powder, which causes them to rise a little bit. Some brownie recipes also have an extra egg in them because it adds volume and tenderness.

If you want fudgier homemade Hershey brownies, you can alter my recipe pretty easily. Simply use 3 eggs instead of 4, and omit the baking powder.

titled photo (and shown) homemade brownies

Making one bowl brownies

Making homemade brownies doesn’t get much easier than this Hershey brownie recipe!

  1. Preheat the oven and grease a 9 x 13-inch baking pan..
  2. Combine the ingredients. Add all ingredients to a large mixing bowl.

whisking flour, sugar, and cocoa in a bowl to make homemade brownies

  1. Use a whisk or mixing spatula to beat together all of the ingredients until just blended. You can use an electric mixer, on medium speed.

whisking chocolate in a bowl

  1. Add batter to the prepared pan. Be sure to spread the batter evenly into the pan so that the brownies are all the same thickness.
  2. Bake, cool, serve, and enjoy!

How to tell when brownies are ready

The easiest way to know that your brownies are ready is to insert a toothpick into the center of the pan. If the toothpick comes out with wet batter on it, let the brownies cook for a bit longer.

stack of 4 Hershey cocoa brownies next to a box of Hershey's cocoa powder

Recipe notes

Should I bake brownies in a metal or glass pan?

You can use either type of pan; the size is the most important thing. For the best results, you will want to use a 9 x 13-inch pan.

That being said, if you’re a fan of brownies with crispy edges, the extra heat from a metal pan will give you the crispiness you are looking for.

If you plan to bake your homemade brownies in a glass pan, to prevent sticking, be sure to grease the pan really well.


Can you freeze brownies?

You can absolutely freeze them! Just be sure to wrap them well with one layer each of plastic wrap and aluminum foil. They will keep well frozen for about 3 months.

I hope you enjoy this Hershey’s cocoa brownie recipe as much as I do!


stack of Hershey brownies next to box of Hershey's cocoa powder
4.84 from 6 votes

Homemade Hershey Brownies

By: Jen CIncyshopper
Hershey brownies are delicious, rich and chocolaty, made easily in one bowl! You’ll want to make this simple chocolate dessert often!
Prep: 5 minutes
Cook: 20 minutes
Servings: 9 Servings


  • 1 cup Butter, melted
  • 2 cup Sugar
  • 1 tsp Vanilla
  • 4 Eggs
  • 1 cup Flour
  • 1/2 cup Cocoa Powder
  • 1/2 tsp Baking Powder
  • 1/2 tsp Salt


  • Preheat the oven to 350.
  • Heavily grease a 9x13" pan. Set aside.
  • In a medium large bowl, beat together all ingredients until just blended.
  • Spread the batter into the prepared pan.
  • Bake for 20-30 minutes until a toothpick inserted in the center comes out dry.
  • Allow to cool before cutting.


Calories: 444kcal, Carbohydrates: 58g, Protein: 5g, Fat: 23g, Saturated Fat: 14g, Cholesterol: 127mg, Sodium: 366mg, Potassium: 121mg, Fiber: 2g, Sugar: 45g, Vitamin A: 736IU, Calcium: 40mg, Iron: 2mg
Like this recipe? Rate and comment below!

titled photo (and shown): Homemade Brownies - quick and easy to make

titled photo collage of one bowl brownies

titled photo showing stack of homemade Hershey brownies

About Jen Cincyshopper

A lover of food and frugal living. A wife to a wonderful hubby, momma to 5 fun kiddos. Welcome to my blog. You will find REAL TASTY RECIPES. Be sure to subscribe to my email list and follow me on social media, to never miss a recipe.

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  1. 5 stars
    I was having a chocolate emergency and google recipes to make with Hershey’s cocoa powder, and I’m so glad I did! 35 minutes later, I was eating a delicious brownie! I will definitely me making these again!

  2. 4 stars
    These look so delicious and yummy and so very easy to make. Definitely pinned this one. Thanks so much for returning each week to #HomeMattersParty to share something good.

  3. These are absolutely yummy! Soft and sweet inside with a little bit of a crust on top. Excellent!! Thank you.