Crush Red Hots in food processor until nearly powder
Make cupcakes according to box directions except add half of crushed Red Hots to batter.
After baking move to wire rack to cool completely.
In a large bowl, cream the butter.
Mix in the sugar and remaining crushed Red Hots.
If color is not pink enough for you, add several drops of red food coloring.
Beat in the milk mixing until fluffy.
Transfer icing to the corner of large size zipper bag, try to minimize trapped air and close. Clip a small piece off the corner to pipe.
Ice the top of each cupcake.
You can top with Valentine sprinkles to add flair.